Shopping is no more a luxury. Everyone shops at almost all times. This is due to the increase in awareness, discounts and a wide range of products to choose from. Brands play an important role too. While many may prefer a certain brand for each of the products they use, there are people who don’t care about the brand. All they care about is the quality of the item they spend money on.

Wondering when you should worry about brands? There are some items that will not change due to the change in brand, but there are products where brands matter.

Clothes – This is one of the most brand conscious products. People are so drawn by the brand name on a piece of clothing that they are ready to splurge on it for that brand name, while a similar piece could be available in a different brand. Though branded clothing has a class of its own and are definitely better in quality, sometimes wearing non branded clothing is OK. In many cases, people will not be aware of the brand unless you tell them, in such cases, you can save some money by opting for non branded clothing.

Toiletries– Now, this is one item where the branding is absolutely important. One cannot cut back on expenses by compromising on the brand of toiletries they buy. Though such products can be sold in the market only after approval, it is safer to go in for a brand you are familiar with, for one can never judge how the skin will react to a change in the product.

Food – Food, though is sold only after getting all the approvals from the concerned authorities, there is a reason certain brands are more preferred than others. If you’re buying food for your children, one has to be extra cautious as kids succumb to infections and parasites easily.